Currently there are more than 2.4 million apps on iTunes and on Google Play collectively. Getting your audience to discover and download your app is a tough challenge. Our App Store Optimization service can position your app on your target audience’s radar for maximum visibility and to get a leg up on the competition. This is a task that involves a specific strategy, technical knowledge, marketing insight and talented content writing. App Store Optimization is of 2 kinds:
Several factors are called into play here including creation of the App Title, App Description, App Type, App Icon and presence of App Screenshots. It is also important to pick an appropriate Category. Descriptions and other content would need to include suitable keywords. A YouTube Demo is a welcome addition at the Google Play Store.
Here the emphasis is on Overall App Ratings, App Reviews and Total App Downloads. Link Building is also important when it comes to optimizing for the Google Play Store.