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Give your app a high profile in App Stores

Currently there are more than 2.4 million apps on iTunes and on Google Play collectively. Getting your audience to discover and download your app is a tough challenge. Our App Store Optimization service can position your app on your target audience’s radar for maximum visibility and to get a leg up on the competition. This is a task that involves a specific strategy, technical knowledge, marketing insight and talented content writing. App Store Optimization is of 2 kinds:

On Page Optimization

Several factors are called into play here including creation of the App Title, App Description, App Type, App Icon and presence of App Screenshots. It is also important to pick an appropriate Category. Descriptions and other content would need to include suitable keywords. A YouTube Demo is a welcome addition at the Google Play Store.

Off Page Optimization

Here the emphasis is on Overall App Ratings, App Reviews and Total App Downloads. Link Building is also important when it comes to optimizing for the Google Play Store.

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What effective App Store Optimization involves

Finding The Right App Name

Finding the right App Name

  • What does your app do? We examine your app to determine its USP.
  • We create a catchy, short name that syncs with the function of your app.
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Creating & Optimizing Keywords

Creating & Optimizing Keywords

  • We analyse your app to understand fuctionality and create related keywords.
  • We keep tabs on Keyword search volume at app stores and zero in on the preferred ones.
  • We research the competition and the keywords they are using.
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Designing A Catchy App Icon

Designing a catchy App Icon

  • We analyse icons of competitor apps to see what they are doing.
  • We play around with creative ideas to design an icon that will make your app stand out and yet stay true to the app’s concept.
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Writing An Engaging Description

Writing an engaging Description

  • Our content writers write a compelling keyword optimized description for your app backed by their research.
  • Content will have powerful reasoning as to why the app is best for the user.
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Creating & Uploading App Screenshots

Creating & Uploading App Screenshots

  • We will create and upload detailed and clear screenshots which emphasize the powerful functionality and best points of your app.
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Selecting a Category

Selecting a Category

  • We will categorize your app suitably. This is important because a lot of users will jump into the category they think relevant rather than doing a general search.
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Creating a YouTube App Demo

Creating a YouTube App Demo

  • On Google Play Store we can add a YouTube app demo video* to market your app.
  • Did you know viewers are 85% more likely to purchase a product after watching a product video?
  • The demo video can also be put up on your website for more traffic.
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Re-Examining and Refining

Re-examining and Refining

  • We test and re-test to see whether our efforts are producing results. This is true in cases of both Google and Apple.
  • We tweak our campaign if needed for better results.
  • We track your App Rank on the App Stores.
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Start a project with us, call 1-585-402-7965 or email us at info@mobilesoftwaremarketing.com

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